PACE logo, Pella IA

NEW SPONSORSHIP OPPORTUNITIES

PAIRINGS

2 events | $500 each

Pairings is a NEW social event where attendees enjoy the expert pairing of food, drinks, and entertainment. Sponsor this event and your organization’s name and logo will be featured on all promotional materials – print, digital and on-air – and sponsors will receive two FREE tickets to the event. Want to hand out some branded swag? You can do that too!

BACKSTAGE PASS

$150/ event

Want your next event to be the hottest talk of the town? What you need is a Backstage Pass guest appearance from a Rockstar! Rockstar: (noun) a group of Central College students who take a non-traditional social media approach. These nano-influencers receive free admission into your event and complimentary service of what you’d like to promote. In return they’ll share the excitement and great experience, tag your business in the photos they post, and promote your business on their personal social media. This club of Rockstars will engage with your brand and give you the exposure it deserves.

SIGN UP NOW 

CHRISTMAS TREE LIGHTING & TOUR OF STORES

$1500 for the entire event!

Kick off the holiday season on November 21 in Pella with this never-before sponsored event! Receive maximum brand exposure as the Title Sponsor as Santa arrives for the annual Tree Lighting Ceremony and Marion County Bank sells $100,000 in discounted Pella Bucks! You’ll receive your business name and logo on all materials – print, digital and on-air. A spokesperson from your organization will be given 3 minutes of mic time before Santa arrives. This is the ultimate sponsorship!

EVENT SPONSORSHIPS

THURSDAYS IN PELLA

9 events | $750 each

Thursdays in Pella are weekly summer events that draw thousands of attendees, and there are many ways to get your name out there!

  • Sponsor may provide banner signage to be placed in the park
  • Sponsors name and/or logo in all advertisement prior to the event (print, social, radio)
  • May have employees/team members volunteer to help with events in the park the evening of event
  • May hand out promotional items and materials
  • May have other sponsors for specific activities each night, i.e. movie and craft

CHRISTMAS IN PELLA – PRIVATE APPEARANCES WITH SANTA & MRS. CLAUS

3 events | $500/2 hr engagement

Make your Christmas party the event of the year when Santa & Mrs. Claus make a special appearance to your neighborhood, business, or corporate event in their formal attire.

HOT COCOA BAR

6 events | $350/event

To add to the festive holiday atmosphere of Pella, we offer a free hot cocoa bar in the downtown area to shoppers on the Tour of Stores evening and Saturdays between Thanksgiving and Christmas. This is one of the most popular sponsorships!

2022 Dates: Nov 19; Nov 21; Nov 26; Dec 3; Dec 10; Dec 17

  • Sponsor signage on Cocoa Bar
  • Sponsor name/logo included in advertisements of the specific event (website calendar and social media event & posts)
  • May provide individuals to “staff” the cocoa bar
Download the Sponsorship Guide

Marketing is an essential tool for building brand awareness and increasing sales.

Leverage your business’ brand to the community through events and publications hosted by the PACE Alliance. There are a variety of options available tailored to fit any size budget and to reach your intended audience(s) whether it’s area businesses, their employees and/or members of the community. These opportunities are exclusively for members of the PACE Alliance. To reserve your space simply call the PACE Alliance office at 641.628.2626 or email pacealliance@pella.org!

Ongoing Advertising

 

WEB BANNERS

Reach your target customer with a banner ad displayed on the PACE Alliance web site, www.pella.org.

$25/ month (minimum 3 months) or $300/ year (unlimited).

  • 188 100 px size banner on pella.org
  • Banner placement is on interior pages and will rotate with other sponsors
  • 131,266 annual users
  • Linked to your web site or social media page

WEEKLY E-CALENDAR OF EVENTS

The Weekly E-calendar of Events features a compilation of area activities for the upcoming 10 days, which is e-mailed to PACE Alliance members and the general public who have subscribed to the e-calendar. Promote your organization’s brand or events with a banner ad in the left-hand margin alongside the events listings.

$100/month (4 available/month).

  • 100 x 275 px size
  • Located on left hand margin of e-calendar
  • Ad is linked to your web site or social media page
  • Sent weekly (Thursdays) to nearly 3000 email addresses
  • Posted on the PACE Alliance and Positively Pella Facebook Pages, linked in some employers’ employee newsletter email

PACE ALLIANCE MONTHLY E-NEWSLETTER

The PACE Alliance newsletter is a monthly publication of updates, activities and events of the PACE Alliance. Banners will be placed in the left-hand margin alongside content.

$40/ month (4 available/month).

  • 100 x 275 px size
  • Ad is linked to your web site or social media page
  • Sent to member e-mails and the Weekly E-Calendar of Events list (nearly 3000 e-mail addresses)
  • Posted on the PACE Alliance Facebook Page

Special Projects

   

AVENUE BANNERS

Put your business’ name in front of thousands of people every day! Adopt a light pole banner in the community for one year. $4000/Banner (64 banners available)

  • Banner artwork custom designed by the PACE Alliance
  • Banners will feature your company name on each side
  • Each member may order up to 4 banners
  • Banners displayed for one year (may be interrupted for special event banners (i.e. Klompen Classic, Tulip Time, etc.)
  • 5 location zones to choose from (limited spaces in each zone)
 

Community Tours

A representative from the PACE Alliance staff will take your candidate on a 45 minute driving tour of Pella to ensure your candidate not only likes the position they are interviewing  but the community in which they will work/live as well. $125/tour

  • Highlights of a community tour: Education systems, childcare facilities, healthcare facilities, recreational opportunities, highlights of major events in the community throughout the year, downtown, attractions, etc.

Development Sponsorships

QUARTERLY MEMBERSHIP MEETINGS

PACE Alliance Quarterly Membership Meetings are a great way for members to network and learn about issues affecting the area and the business community.
$250 per event (4 available; 1 per company)

  • Meeting opportunities each year (Feb, April, July, Oct)
  • Company name and logo included on all pre-event publicity materials (newsletters, website calendar on www.pella.org)
  • Podium time – opportunity to give 3 minute infomercial about your business
  • May provide brochures or logo promotional items at each table

CONNECT & CONQUER

Monthly roundtable geared towards small and medium sized business. Each month features a different topic of discussion from reaching your target audience, retaining employees to tax tips.
$100/event

  • Sponsor name and logo placed on all marketing mediums (newsletter, calendar on www.pella.org and e-reminders to members
  • Sponsor name listed in e-calendar event
 

PROFESSIONAL DEVELOPMENT TRAINING

The Alliance hosts several professional development courses throughout the year to assist employers in developing the talent within their employees.
$250/session

  • Sponsor logo and name on all pre-event marketing materials (emails, newsletters, e-newsletters)
  • Sponsor logo and name on event listing on www.pella.org
   

Event Sponsorships

HOLIDAY ACTIVITIES—HOT COCOA BAR

5 Events; $300/event
To add to the festive holiday atmosphere of Pella, we offer a free hot cocoa bar in the downtown area to shoppers each Saturday between Thanksgiving and Christmas (2020 Dates: Nov 23; Nov 28; Dec 5; Dec 12; Dec 19)

  • Sponsor signage on Cocoa Bar
  • Sponsor name/logo included in advertisements (print and social media)
  • May provide 2 individuals to “staff” the cocoa bar

SANTA VISITS PELLA

5 events; $200/event
Santa loves kids and Pella! He will visit several times during the holiday season to make sure he has time to hear requests from kids of all ages inthe Inforamtion Windmill in Square.

  • Sponsor signage outside of the Windmill day of Santa’s visit
  • Sponsor name/logo included in advertisements (website and social media)
  • May provide individuals to greet families as they wait to see Santa

THURSDAYS IN PELLA EVENT SPONSORSHIPS

Thursdays in Pella are weekly summer events held in the downtown area that draw thousands of attendees, and there are lots of ways to get your name out there!

  
 

OVERALL EVENT SPONSORSHIP

$750 (9 nights available)

  • Sponsor may provide banner signage to be placed in the park
  • Sponsors name and/or logo in all advertisement prior to the event (print, social, radio)
  • May have employees/team members volunteer to help with events in the park the evening of event
  • May hand out promotional items and materials
  • The evening may have other sponsors for specific activities each night, i.e. movie and craft (below)
 

MAKE AND TAKE CRAFT SPONSORSHIP

$100 (1 available per evening)

  • Sponsor may provide a banner or signage of their choice to place on or by the table
  • Sponsor to provide 2 volunteers each week to facilitate the craft (5–8 PM)
 

MOVIE SPONSORSHIP

$250 (3 available)

  • Alliance staff will coordinate set-up and tear-down movie screen and audio
  • Sponsor may provide a banner or signage of their choice to place on or by the movie screen
  • Sponsor may introduce movie
  • Sponsor name/logo in promotional materials prior to event

FRIDAYS ON THE CANAL

We have heard the overwhelming request for more outdoor social activities for adults from members and the community! For those 21 and older, we will host live music, activities and beverages on the Molengracht Canal on select Fridays during the summer season. (event dates to be announced)

  
 

OVERALL EVENT SPONSORSHIP

Your business can be recognized for making them possible! $1000/event

  • Logo on all promotional materials (print, social, electronic) prior to event
  • May introduce the band
  • Microphone time during the evening (3 minutes)
  • May hand out promotional items and materials
  • May assist in planning interactive games throughout the evening
  • Sponsor encouraged to promote the event to employees and customers
 

BAGS GAME SPONSORSHIPS

$100/game/event
Your business logo featured next to each game you are sponsoring (may sponsor both games per event if you wish for $200).

In addition to great music and drinks there will be an area for bags games for guests who want a little friendly competition or just have fun with friends!  Sponsors may join in on the fun by participating in the games as well.

  • Bags fame $100/event
  • Giant Jenga $100/event

GOLF OUTING SPONSORSHIPS

The PACE Alliance hosts an annual Golf Outing for members and their guests, this year held on August 24, 2018. Typical attendance is 115 golfers. Sponsorship package
levels are as follows:

  
 

EAGLE

$1500 (unlimited number of sponsors)

  • Includes eight (8) complimentary golfers
  • Top billing with largest logo on event signage, in event materials and in event listing on www.pella.org
  • Microphone time prior to the shotgun start (3 minutes)
  • Signage on the course (provided by PACE)
  • May have staff members at hole on course to greet golfers; tents are allowed (must be weighted, not staked into ground)
  • Sponsor logo and name in program at the event
  • May hand out a giveaway or promotional item (and/or option to have item in cart swag bag)
 

BIRDIE

$1000 (unlimited number of sponsors)

  • Includes four (4) complimentary golfers
  • Signage on the course (provided by PACE)
  • May have staff members at hole on course to greet golfers; tents are allowed (must be weighted, not staked into ground)
  • Sponsor logo and name listing in PACE Alliance e-newsletter
  • Sponsor logo and name on event listing on www.pella.org
  • Sponsor logo and name in program at the event
  • May hand out a giveaway or promotional item (and/or option to have item in cart swag bag)
 

PAR

$500 (unlimited number of sponsors)

  • Includes two (2) complimentary golfers
  • May have staff members at hole on course to greet golfers; tents are allowed (must be weighted, not staked into ground)
  • Signage on the course (provided by PACE)
  • Sponsor logo and name listing in PACE Alliance e-newsletter
  • Sponsor logo and name on event listing on www.pella.org
  • Sponsor logo and name in program at the event
  • May hand out a giveaway or promotional item (and/or option to have item in cart swag bag)
 

TEE

$250 (unlimited number of sponsors)

  • Signage on the course (provided by PACE)
  • May provide item for cart swag bag
  • Sponsor logo and name listing in PACE Alliance e-newsletter
  • Sponsor logo and name on event listing on www.pella.org
  • Sponsor logo and name in program at the event

Services Available

COMMUNITY TOURS

(Trustee, Elite)
A representative from the PACE Alliance staff will take your candidate on a 45 minute driving tour of Pella to ensure your candidate not only likes the position they are interviewing for but also the community in which they will work/live.

$125/ tour

  • Highlights of a community tour: Educational systems, childcare facilities, healthcare facilities, recreational opportunities, highlight of major events in the community throughout the year, downtown, attractions, etc.