
NEW SPONSORSHIP OPPORTUNITIES
PAIRINGS
2 events | $500 each
Pairings is a NEW social event where attendees enjoy the expert pairing of food, drinks, and entertainment. Sponsor this event and your organization’s name and logo will be featured on all promotional materials – print, digital and on-air – and sponsors will receive two FREE tickets to the event. Want to hand out some branded swag? You can do that too!

BACKSTAGE PASS
$150/ event
Want your next event to be the hottest talk of the town? What you need is a Backstage Pass guest appearance from a Rockstar! Rockstar: (noun) a group of Central College students who take a non-traditional social media approach. These nano-influencers receive free admission into your event and complimentary service of what you’d like to promote. In return they’ll share the excitement and great experience, tag your business in the photos they post, and promote your business on their personal social media. This club of Rockstars will engage with your brand and give you the exposure it deserves.

CHRISTMAS TREE LIGHTING & TOUR OF STORES
$1500 for the entire event!
Kick off the holiday season on November 21 in Pella with this never-before sponsored event! Receive maximum brand exposure as the Title Sponsor as Santa arrives for the annual Tree Lighting Ceremony and Marion County Bank sells $100,000 in discounted Pella Bucks! You’ll receive your business name and logo on all materials – print, digital and on-air. A spokesperson from your organization will be given 3 minutes of mic time before Santa arrives. This is the ultimate sponsorship!

EVENT SPONSORSHIPS
THURSDAYS IN PELLA
9 events | $750 each
Thursdays in Pella are weekly summer events that draw thousands of attendees, and there are many ways to get your name out there!
- Sponsor may provide banner signage to be placed in the park
- Sponsors name and/or logo in all advertisement prior to the event (print, social, radio)
- May have employees/team members volunteer to help with events in the park the evening of event
- May hand out promotional items and materials
- May have other sponsors for specific activities each night, i.e. movie and craft

CHRISTMAS IN PELLA – PRIVATE APPEARANCES WITH SANTA & MRS. CLAUS
3 events | $500/2 hr engagement
Make your Christmas party the event of the year when Santa & Mrs. Claus make a special appearance to your neighborhood, business, or corporate event in their formal attire.

HOT COCOA BAR
6 events | $350/event
To add to the festive holiday atmosphere of Pella, we offer a free hot cocoa bar in the downtown area to shoppers on the Tour of Stores evening and Saturdays between Thanksgiving and Christmas. This is one of the most popular sponsorships!
2022 Dates: Nov 19; Nov 21; Nov 26; Dec 3; Dec 10; Dec 17
- Sponsor signage on Cocoa Bar
- Sponsor name/logo included in advertisements of the specific event (website calendar and social media event & posts)
- May provide individuals to “staff” the cocoa bar

Marketing is an essential tool for building brand awareness and increasing sales.
Leverage your business’ brand to the community through events and publications hosted by the PACE Alliance. There are a variety of options available tailored to fit any size budget and to reach your intended audience(s) whether it’s area businesses, their employees and/or members of the community. These opportunities are exclusively for members of the PACE Alliance. To reserve your space simply call the PACE Alliance office at 641.628.2626 or email pacealliance@pella.org!
Ongoing Advertising
WEB BANNERSReach your target customer with a banner ad displayed on the PACE Alliance web site, www.pella.org. $25/ month (minimum 3 months) or $300/ year (unlimited).
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WEEKLY E-CALENDAR OF EVENTSThe Weekly E-calendar of Events features a compilation of area activities for the upcoming 10 days, which is e-mailed to PACE Alliance members and the general public who have subscribed to the e-calendar. Promote your organization’s brand or events with a banner ad in the left-hand margin alongside the events listings. $100/month (4 available/month).
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PACE ALLIANCE MONTHLY E-NEWSLETTERThe PACE Alliance newsletter is a monthly publication of updates, activities and events of the PACE Alliance. Banners will be placed in the left-hand margin alongside content. $40/ month (4 available/month).
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Special Projects
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AVENUE BANNERSPut your business’ name in front of thousands of people every day! Adopt a light pole banner in the community for one year. $4000/Banner (64 banners available)
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Community ToursA representative from the PACE Alliance staff will take your candidate on a 45 minute driving tour of Pella to ensure your candidate not only likes the position they are interviewing but the community in which they will work/live as well. $125/tour
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Development Sponsorships
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QUARTERLY MEMBERSHIP MEETINGSPACE Alliance Quarterly Membership Meetings are a great way for members to network and learn about issues affecting the area and the business community.
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CONNECT & CONQUERMonthly roundtable geared towards small and medium sized business. Each month features a different topic of discussion from reaching your target audience, retaining employees to tax tips.
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PROFESSIONAL DEVELOPMENT TRAININGThe Alliance hosts several professional development courses throughout the year to assist employers in developing the talent within their employees.
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Event Sponsorships
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HOLIDAY ACTIVITIES—HOT COCOA BAR5 Events; $300/event
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SANTA VISITS PELLA5 events; $200/event
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THURSDAYS IN PELLA EVENT SPONSORSHIPSThursdays in Pella are weekly summer events held in the downtown area that draw thousands of attendees, and there are lots of ways to get your name out there! |
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OVERALL EVENT SPONSORSHIP$750 (9 nights available)
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MAKE AND TAKE CRAFT SPONSORSHIP
$100 (1 available per evening)
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MOVIE SPONSORSHIP
$250 (3 available)
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FRIDAYS ON THE CANALWe have heard the overwhelming request for more outdoor social activities for adults from members and the community! For those 21 and older, we will host live music, activities and beverages on the Molengracht Canal on select Fridays during the summer season. (event dates to be announced) |
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OVERALL EVENT SPONSORSHIPYour business can be recognized for making them possible! $1000/event
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BAGS GAME SPONSORSHIPS$100/game/event In addition to great music and drinks there will be an area for bags games for guests who want a little friendly competition or just have fun with friends! Sponsors may join in on the fun by participating in the games as well.
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GOLF OUTING SPONSORSHIPSThe PACE Alliance hosts an annual Golf Outing for members and their guests, this year held on August 24, 2018. Typical attendance is 115 golfers. Sponsorship package |
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EAGLE$1500 (unlimited number of sponsors)
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BIRDIE$1000 (unlimited number of sponsors)
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PAR$500 (unlimited number of sponsors)
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TEE$250 (unlimited number of sponsors)
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Services Available
COMMUNITY TOURS
(Trustee, Elite)
A representative from the PACE Alliance staff will take your candidate on a 45 minute driving tour of Pella to ensure your candidate not only likes the position they are interviewing for but also the community in which they will work/live.
$125/ tour
- Highlights of a community tour: Educational systems, childcare facilities, healthcare facilities, recreational opportunities, highlight of major events in the community throughout the year, downtown, attractions, etc.